About us
DTC Brand Guide
Building direct-to-consumer brands: positioning, economics and launch.
A guide for Australian founders building direct-to-consumer brands, covering positioning, unit economics, assortment and launch operations.
What we cover
DTC Brand Guide reports on Direct-to-consumer brand building. Coverage is organised into 6 sections: Brand Positioning, Unit Economics, Product Assortment, Launch Operations, Customer Feedback, Growth Decisions. It is written for Australian DTC founders and brand managers.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.