Launch Operations
Assessing readiness for a second country
Assess buyer demand, product requirements, delivery, contribution and cash before testing a second country.
Desk
Desk DTC Growth
Looks at acquisition testing, wholesale and retail expansion, and brand partnerships as a DTC business matures.
Growth Decisions
Assessing whether wholesale fits a direct brand
Screen customer, product, supply and business fit before an Australian DTC brand commits to its first wholesale account.
Launch Operations
Avoiding channel conflict after a wholesale launch
Manage product information, stock, promotions and customer issues across a DTC store and Australian retail stockists after launch.
Growth Decisions
DTC brand partnerships
Choose a DTC brand partnership around a customer need, then settle the offer, responsibilities, rights, customer promise and review measures.
Growth Decisions
DTC growth decisions
Choose a DTC growth move by checking the current constraint, order contribution, cash timing and ability to meet customer promises.
Growth Decisions
DTC wholesale and retail expansion
Plan wholesale expansion for an Australian DTC brand by checking customer fit, contribution, retail readiness and the commitments of running both channels.
Customer Feedback
Measuring a collaboration beyond launch-day revenue
Review a DTC collaboration using order contribution, shared project costs, customer understanding, service issues and demand evidence.
Growth Decisions
Setting a first-customer acquisition hypothesis for a DTC launch
Write a testable first-customer acquisition hypothesis with a defined buyer, route, action, spending limit and decision rule.